With more than four million units purchased resulting in nearly two million patients enjoying an improved quality of life – Clinicians trust LOCATOR for their edentulous patients.
UNDERSTANDING THE EDENTULOUS PATIENT
With modern drug therapy, disease control, treatment techniques and healthcare innovations, today’s seniors are living longer than ever before. According to the CDC, 26% of all seniors over 65 will lose all of their natural teeth. These edentulous seniors are actively looking for ways to improve their quality of life. Finding a solution to their edentulisim is a priority.
The desire to find a solution to edentulisim is rooted in both psychology and general health. From a psychological standpoint, these seniors are struggling with their preparedness to accept treatment, their attitude towards dentures, their relationship and attitude toward their dentist, and their ability to learn the proper use of dentures. (Seifert I, Langer A, Michmann J. Evaluation of Psychological Factors in Geriatric Denture Patients. J Prosthet Dent 1962; 12: 517-523)
These edentulous seniors are actively looking for ways to improve their quality of life. Finding a solution to their edentulisim is a priority.
From a health standpoint, poor oral health can be connected to a variety of more pervasive health issues. In fact, maladies like Cardiovascular Disease, Dementia, Respiratory Infections and Diabetic complications have all been linked to poor dental health. (Pena. How Poor Dental Care Can Affect Your Overall Health. Oral Health Buzz. Web. 3 Sept. 2014. http://www.colgate.com/)
Patients want a treatment option for their edentulism that is reliable, easy and ultimately allows them to improve their quality of life and their overall health, all while being able to fit within their current financial situation.
Many edentulous patients are discovering, either through their social networks or via recommendations from their dentist, that dental implant therapy may be the ideal treatment for their edentulism. Once the patient begins considering dental implant therapy, they will, understandably, have some concerns:
• Fear of Invasive Surgery
• Cost Associated with Treatment
• Length of Treatment Protocol
• How Their Life Will Change with Implant-Retained Dentures
There are many resources available to clinicians to help inform and assist patients in understanding implant-retained overdenture treatment. One such resource is the InPlace Practice Marketing Program.
InPlace™ is a turnkey practice marketing program for overdentures consisting of a combination of materials designed to help clinicians educate patients about the benefits of a secure implant-retained overdenture to a growing market of denture wearers. Elements of the InPlace Practice Marketing Program includes:
- Patient Education Materials:
- Teethinplace.com Patient Education Website with InPlace Clinician Finder
- Patient Education Brochures
- In-Office Patient Brochure Display Rack
- Promotional Posters
- LOCATOR® Patient Consultation Model
- Patient Marketing Materials:
- Email and landing page templates
- Direct mail postcard templates
- Advertisement templates